{"id":14657,"date":"2026-06-03T16:16:59","date_gmt":"2026-06-03T14:16:59","guid":{"rendered":"https:\/\/www.emsland-group.de\/?p=14657"},"modified":"2026-06-16T09:23:52","modified_gmt":"2026-06-16T07:23:52","slug":"elevating-potato-based-snacks","status":"publish","type":"post","link":"https:\/\/www.emsland-group.de\/en\/elevating-potato-based-snacks\/","title":{"rendered":"Elevating Potato-Based Snacks with Protein and Fiber"},"content":{"rendered":"\n

A New Era of Smarter Snacking<\/strong><\/p>\n\n\n\n

Consumer expectations around snacking are evolving rapidly. Today\u2019s shoppers are no longer satisfied with products that simply taste good \u2014 they are looking for snacks that actively contribute to their wellbeing. Protein enrichment, added fiber, and clean-label formulations are now central drivers of purchasing decisions. Health benefits are becoming a default expectation in snacking, with consumers actively seeking products that support areas such as energy, digestion, immunity, and mood \u2014 without sacrificing taste (Innova Market Insights\u2019 360 Category Report: Healthy Snacks \u2013 Global (2025)).<\/p>\n\n\n

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This shift is also reflected in ingredient preferences. Globally, 62% of consumers actively look for protein in snacks, making it the most sought-after functional ingredient, followed by fiber (56%) (Innova Market Insights\u2019 360 Category Report: Healthy Snacks \u2013 Global (2025)).<\/p>\n\n\n\n

At the same time, indulgence remains critical. Taste, flavor, and texture remain the most important purchase drivers for 74% of consumers globally, far ahead of ingredients (43%) and healthiness (40%). This highlights an important reality for manufacturers: consumers want snacks that deliver both pleasure and purpose.<\/p>\n\n\n\n

For potato-based snacks, this shift presents both a challenge and an opportunity. Traditionally seen as indulgent, these products are now being reimagined as carriers for functional nutrition \u2014 without compromising the taste and texture that made them popular in the first place.<\/p>\n\n\n\n

Protein and Fiber as Game Changers<\/strong><\/p>\n\n\n\n

Protein-rich snacks are increasingly associated with energy, satiety, and active living, while fiber-enriched snacks support digestive health and overall wellbeing. Together, they form a powerful combination that resonates strongly with health-conscious consumers.<\/p>\n\n\n

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Potato-based snacks offer an ideal base for these enhancements. Their neutral taste and versatile functionality make it possible to enrich snacks with protein and fiber while maintaining the light, crispy textures consumers enjoy.<\/p>\n\n\n\n

However, successful formulation is far from straightforward. Adding protein or fiber can impact expansion, mouthfeel, and overall product stability. Achieving the right balance requires not only the right ingredients but also deep application expertise from the ingredient supplier.<\/p>\n\n\n\n

From Ingredients to Integrated Solutions<\/strong><\/p>\n\n\n\n

To meet these evolving demands, we are seeing ingredient developers shift beyond single ingredients toward integrated, all-in-one solutions. These concepts combine functional ingredients with application know-how, enabling more efficient and targeted product development for food manufacturers.<\/p>\n\n\n

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Such approaches allow manufacturers to:<\/p>\n\n\n\n