{"id":14248,"date":"2026-04-02T09:00:00","date_gmt":"2026-04-02T07:00:00","guid":{"rendered":"https:\/\/www.emsland-group.de\/?p=14248"},"modified":"2026-04-01T16:41:03","modified_gmt":"2026-04-01T14:41:03","slug":"empet-smartbind","status":"publish","type":"post","link":"https:\/\/www.emsland-group.de\/en\/empet-smartbind\/","title":{"rendered":"Emsland Group enters wet pet food market with Empet\u00ae SmartBind for cats and dogs"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner-2-1024x404.png\" alt=\"\" class=\"wp-image-14260\" srcset=\"https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner-2-1024x404.png 1024w, https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner-2-300x118.png 300w, https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner-2-768x303.png 768w, https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner-2-1536x606.png 1536w, https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner-2-2048x808.png 2048w, https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner-2-600x237.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Emsland Group is entering the wet pet food market with the launch of Empet\u00ae SmartBind, a new starch-based texturizing solution for wet dog and cat food applications.<\/p>\n\n\n\n<p>With this innovation, the Emsland Group expands its pet food portfolio beyond dry applications, introducing a versatile, carrageenan-free solution that delivers reliable texture, simplified formulations, and cleaner ingredient profiles across a wide range of wet pet food products.<\/p>\n\n\n\n<p><strong>One Solution \u2013 Multiple Textures<\/strong><strong><br><\/strong>With Empet\u00ae SmartBind, the Emsland Group introduces a multi-functional starch blend that enables manufacturers to achieve a broad range of wet pet food textures \u2014 without the use of carrageenan, xanthan, locust bean gum, guar or cassia.<strong><\/strong><\/p>\n\n\n\n<p>Whether for all-meat pat\u00e9s, chunky stews, or smooth meat pastes, Empet\u00ae SmartBind offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stable and appealing textures across diverse product formats<\/li>\n\n\n\n<li>Carrageenan-free and hydrocolloid-free formulations<\/li>\n\n\n\n<li>Simplified ingredient lists with reduced reliance on additives<\/li>\n\n\n\n<li>Greater formulation flexibility, allowing independent adjustment of salts, minerals and other ingredients<\/li>\n\n\n\n<li>Consistent performance at competitive and stable cost levels<\/li>\n<\/ul>\n\n\n\n<p>Texture can be fine-tuned, enabling precise adaptation to specific product requirements while maintaining processing stability and product quality.<\/p>\n\n\n\n<p><strong>Meeting Future Market Needs<\/strong><strong><br><\/strong>With increasing scrutiny around hydrocolloids such as carrageenan \u2014 driven by sourcing, sustainability, price volatility, and consumer perception \u2014 Empet\u00ae SmartBind provides a future-ready alternative.<strong><\/strong><\/p>\n\n\n\n<p>\u201cOur goal was to develop a solution that combines technical performance with cost competitiveness, while eliminating the need for commonly used and increasingly scrutinized ingredients such as carrageenan,\u201d says Fabian Ahuis, Application Expert for Animal Nutrition at the Emsland Group Innovation Center in Germany. \u201cWith Empet\u00ae SmartBind, we enable our customers to meet evolving consumer expectations without compromising on quality.\u201d<\/p>\n\n\n\n<p>Empet\u00ae SmartBind is based on plant-derived starches sourced in Europe, ensuring short and sustainable supply chains, transparency, and consistent quality. The Emsland Group\u2019s broader plant-based portfolio can further support customers with more unique requirements.<\/p>\n\n\n\n<p><strong>Empet\u00ae SmartBind \u2014 ready for the future of wet pet food.<\/strong><\/p>\n\n\n\n<p>Our application experts will be at the Interzoo in N\u00fcrnberg, Germany, to show this new innovation and talk with customers. Visit us from 12-15 May 2026 in Hall 4, Booth 4-342!<\/p>\n\n\n\n<p>For inquiries, contact us here: animal-nutrition@emsland-group.de <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Emsland Group is entering the wet pet food market with the launch of Empet\u00ae SmartBind, a new starch-based texturizing solution for wet dog and cat food applications. With this innovation, the Emsland Group expands its pet food portfolio beyond dry applications, introducing a versatile, carrageenan-free solution that delivers reliable texture, simplified formulations, and cleaner [&hellip;]<\/p>\n","protected":false},"author":277,"featured_media":14264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[321],"tags":[],"class_list":["post-14248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emsland Group enters wet pet food market with Empet\u00ae SmartBind for cats and dogs - Emsland Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emsland-group.de\/en\/empet-smartbind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emsland Group enters wet pet food market with Empet\u00ae SmartBind for cats and dogs - Emsland Group\" \/>\n<meta property=\"og:description\" content=\"The Emsland Group is entering the wet pet food market with the launch of Empet\u00ae SmartBind, a new starch-based texturizing solution for wet dog and cat food applications. With this innovation, the Emsland Group expands its pet food portfolio beyond dry applications, introducing a versatile, carrageenan-free solution that delivers reliable texture, simplified formulations, and cleaner [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emsland-group.de\/en\/empet-smartbind\/\" \/>\n<meta property=\"og:site_name\" content=\"Emsland Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T07:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emsland-group.de\/wp-content\/uploads\/Empet_SmartBind_Banner_Web-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"978\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"avennegeerts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"avennegeerts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emsland Group enters wet pet food market with Empet\u00ae SmartBind for cats and dogs - Emsland Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emsland-group.de\/en\/empet-smartbind\/","og_locale":"en_US","og_type":"article","og_title":"Emsland Group enters wet pet food market with Empet\u00ae SmartBind for cats and dogs - Emsland Group","og_description":"The Emsland Group is entering the wet pet food market with the launch of Empet\u00ae SmartBind, a new starch-based texturizing solution for wet dog and cat food applications. 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